20 January 2014


Over the last couple of years I have experimented with and made many different 'clever' cards and been been happy with the idea that they would stand out and look impressive when displayed on someones mantlepiece.

However, in the last few days I've noticed that unfortunately, even when given instructions as to how these cards work, the recipient seems unable to get to grips with how they should be displayed.  Easel cards seem to be the most common culprit.  I've seen them on their sides, flat and bent into all kinds of shapes.
The problem was really hightlighted when my friend (who had sent one of my cards to her son) mentioned that he had remarked 'Sheila's cards are really getting clever now but you need a degree in design to know how to put them up!'
O.K. - point taken!
I'm now giving very careful consideration to making my cards 'out of the envelope - pop - all set up and on the shelf'   No thought required.

After all if you've gone to the trouble of making it and sending it, you want it to be the one in the middle of the display and not on the side because no one knows what to do with it!

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